Case Study: NEST New York Email/SMS Strategy by Sticky Digital

Results

By increasing the pop-up takerate, Sticky Digital was able to help NEST New York increase revenue by $2M.

+2M

Total Revenue

+10%

YoY Revenue

+20%

Total Orders

Testing for Higher Conversion

After re-platforming NEST New York from one provider to Klaviyo, we wanted to ensure that customers we're being targeted for the pop-up at the best time in their shopping journey.

The Strategy:

One thing we knew for sure was that most customers shop/browse differently dependent on their current device. So, we started by creating a separate mobile pop-up from their current desktop/mobile version.

• Ran 2 separate pop-up tests based on device

• Tested immediate display vs. scroll vs. time on page

What we found was that both pop-ups performed differently, based on the device. Mobile shoppers needed the pop-up to display differently than the desktop shoppers.

My Role on the NEST New York Account (Sticky Digital)
As part of the team at Sticky Digital, I supported the execution of NEST New York’s email and SMS strategy to drive customer engagement and increase revenue. Specifically, I:

• Assisted in developing and testing targeted pop-ups for both mobile and desktop users based on behavioral data.

• Helped coordinate the transition to Klaviyo, optimizing flows for higher deliverability and engagement.

• Contributed to the design and timing strategy of promotional campaigns, focusing on increasing pop-up takerate and email conversions.

• Collaborated with the creative and analytics teams to iterate on A/B tests and improve overall customer experience across digital touchpoints.